Hospitality gearing up for steep climb ahead-V
By: Manu Sharma
The most popular way of planning a trip earlier was to visit a travel agency to get your itinerary made. Besides direct hotel reservations, the Central Reservation Systems (CRS) and Global Distribution Systems (GDS) thus served as the primary channels of sales for hotel room nights. The growth of the internet now has played a key role in truly globalizing the sales efforts as well as the marketing opportunities for the hotel industry.
The advent of third party travel websites such as Hotels.com, Expedia.com and Travelocity.com as well as a few home grown websites like Makemytrip.com and Yatra.com has also been successful case studies in recent years. These channels of distributions quickly gained strength and their contribution to the overall pie of reservations has been growing with every passing year.
India, known the world over as the land of hospitality, is today in the defining stages of the business of hospitality. While the possibilities for growth are immense, it will take an earnest effort, both from the industry’s key stakeholders in the private sector and the relevant government bodies to truly change the Indian hospitality’s landscape in the year ahead.
Hospitality in India has no doubt come a long way in the last few years; however, it has a steep climb ahead.