Track2Realty Exclusive: There are some industry watchers who believe the entire genre of awards should not be dismissed just because there are few rotten eggs in the basket. Industry body NAREDCO thinks awards should be seen as recognition for the work done by the developer. “If a real estate company has earned an award, I think it should be respected by the industry and by the collective consciousness,” says Sunil Dahiya, Senior Vice President of NAREDCO.
Track2Realty Exclusive: The debate of promoter versus professional driven realty companies gained momentum in the year 2012 because high attrition at the top level of realty sector has been in the news throughout the year. The Managing Directors of Indiabulls Real Estate and Peninsula Land quit in the month of October. So did the real estate heads of two property funds, Indiareit and Everstone Capital. Most of them either moved to other realty companies, starting their own ventures or shifting streams to join consultancies.
Track2Realty Exclusive: While the provision of a real estate regulator snowballed into a political controversy over the jurisdiction of centre-state relations, some sector analysts believe the developers have hurt their own cause by stiff resistance to the appointment of a central regulator.
Track2Realty Exclusive: Awards have often been the source of sulking within the business community. However, when it comes to real estate, one has got absolutely no reasons to sulk as awards are not just rigged but customised for the companies at a cost. Track2Realty finds while some buy it for recognition, brand promotion or just notional value; others dismiss the offer being aware that m0re than they needing the award, such trophies need their brand value for establishing credibility.
Track2Realty Exclusive: There is a school of thought within the sector which suggests the nature of the business is more suitable to be carried smoothly as promoter-driven. Though officially no one wanted to be quoted but some of the developers admitted to Track2Realty that the nature of real estate business demands more grounded entrepreneurs and not high flying professionals for whom more money in the sector is the only traction for job hopping.
Track2Realty Exclusive: Some analysts are of the view that in some other sectors people are vocal because they come from very powerful political background and are second generation entrepreneurs. Then, they are active at the federal level without any structural defect where policy at centre might help at some level and hamper at some other state level. Automobile policies, for instance, are framed for across the country.
Track2Realty Exclusive: In its quest for getting professional and have a facelift, the real estate hired professionals from very many other industries. When the going was good some of these companies even shifted management control at the operational level to these professionals. And just when it seemed that the Indian realty is fast maturing from promoter-driven to professional-driven, the downturn in the last few years exposed the sector to an altogether new reality. Track2Realty noted that churn out at the top of these realty companies has been very high and professional-driven management is not a panacea to the woes of the sector.
Track2Realty Exclusive: If CCI verdict against DLF is upheld, it will amount to all developers in danger of coming under the jurisdiction of the competition commission. Would the slew of builders across the country very much be amenable to this kind of interpretation?
Track2Realty Exclusive: Realty is predominantly a regional business, primarily on account of land being a state subject. Therefore it is a tough task for one single body or association to represent the views and opinions of all stakeholders in the sector.
Track2Realty: Parsvnath Developers has attempted an image makeover with a marketing scheme and new corporate identity which symbolizes transformation, freshness and simplicity. It also announced its strategy and plan for today’s dynamic business environment.
