Do freebies work in selling property?

Track2Realty: The type of marketing strategies that Indian developers employ to sell their products in a tough market may often seem strange to property marketers in other countries. Nevertheless

Track2Realty: The type of marketing strategies that Indian developers employ to sell their products in a tough market may often seem strange to property marketers in other countries. Nevertheless

Over the last few years, the number of HNI investors and corporates who are seriously looking at investing into Indian office space has increased manifold. Mumbai continues to hold its own as India’s numero uno office space investment destination, with companies from all over the world unerringly zeroing in on the financial capital.

One can also ask the broker about his networks by enquiring about all the areas where he practices. A qualified broker will be able to tap a wide network of other brokers, builders and individuals in a short time. One should check with the broker if he is an authorized agent for any developer.

Identifying a good and reliable broker is the first step in your entry into the property market. However, there are no defined policy guidelines in this highly disorganized business and Track2Realty suggests that one has to be careful judging the intent and credentials of the broker with certain tangible and intangible parameters.

The rate at which economy is growing our urban centers shall add at least 100 million people by year 2020 merely on the account of urbanization. To provide housing to so many people India needs to invest a trillion dollars over the next 10 years. This is equivalent to 80 times our education budget allocation for year 2011-12.

It has been a difficult market to be in as a developer. Rising interest rates have impacted the customer interest in new properties moderating the flow of new funds and in addition to that high inflation and rising commodity prices have increased substantially the delivery cost for existing projects.

The Indian real estate sector has grown rapidly over the last few years, with its stakeholder profile evolving from locally-focused, privately-owned enterprises to increasingly corporatized, professional organizations funded with public capital and having multiple market and product strategies.

‘Haveli’ properties, of which many exist in India (especially in Rajasthan, Delhi and Gujarat) are private residences dating back to historic times that are no longer in active use.

As mentioned in the previous part of the series, your calculator won’t help here.

Cashflow, in turn, will allow to calculate the property’s expected rate of return.
Has realty hurt its cause in absence of informed choice over regulator?
Most awarded yet least reliable; realty awards misleading-I
Promoter or professional driven-II
Policy advocacy desirable yet debatable in realty-III
Promoter or professional driven-I
Is Competition Commission of India new regulator by default-IV